Market penetration & presence have been the key strengths of the organization and Coca-Cola Brand prominence is easily visible anywhere in the lake zone. NBCL’s strategic advantage has been its distribution strength of delivering almost all the products up to point of sale by owning a fleet of more than 200 light, medium & heavy commercial vehicles in addition to cargo ship & custom-made tricycles to cater to every corner of Lake Region, geographically characterized by steep hills & far flung islands in the expanse of Lake Victoria.